TSUTAYA BOOKSTORE 01 from studiodonbe on Vimeo.
TSUTAYA BOOK STORE 02 from studiodonbe on Vimeo.
TSUTAYA BOOK STORE 03 from studiodonbe on Vimeo.
TSUTAYA BOOKS, DAIKANYAMA.
In recent years digital content has been on the rise and especially on-demand services such as iTunes and Netflix have become the norm instead of the alternative. Bookstore and video-rental are on decline with several household brands filing for bankruptcy. Not so much in Japan though.
One could argue that the Japanese have yet to embrace the full possibilities of the net and instead stick to their trusted Japanese telephone networks. Whatever the case may be, it is interesting to see that, where in America and Canada stores like BLOCKBUSTER have disappeared from the streets, the Japanese equivalent TSUTAYA is still renting videos and music in over 3500 stores nationwide. This does not mean that TSUTAYA is not concerned with the future of their business.
Their latest bookstore in Daikanyama is much more than a store, it is a celebration of physical media. It seems that with digital distribution on the rise, TSUTAYA is trying to approach the issue by creating a flagship bookstore with a relaxing atmosphere fit for browsing and socializing. The complex consists out of three buildings and the first floor of each building is dedicated to the printed media. Aside from books and magazines you will also find a stationary section with a selection of hundreds of hand made pens and beautifully curated expositions.
On the second floor of the outside buildings you will find a dedicated music and video store. At the time of my video production, the music store featured an exposition about the Rolling Stones whilst the video store had a little gallery dedicated to Marylin Monroe’s film career.
The heart of the store is located on the second floor of the center building which houses a spacious lounge area with very well stocked bars and people who know how to run an espresso machine. Instead of nice books on the coffee tables the lounge is covered wall to wall with huge bookshelves and glass cabinets exposing Tsutaya’s impressive private collection. Complete editions of classic magazines such as HEIBON PUNCH and IDEA are there for the visitor to be enjoyed, merely overshadowed by a vast collection of equally interesting books and antique paraphernalia. The line between shopping and recreation has been intentionally faded and the lay out of each area was designed to accommodate that philosophy. Tsutaya believes that consumers don’t always know what they are looking for and the TSUTAYA BOOK STORE offers a a space where the consumer is free to wonder and explore a vast catalogue of human knowledge and entertainment.
The complex was designed by KLEIN DYTHAM ARCHITECTURE and stands beautifully on the Daikanyama T-site near Shibuya.